Why has ABG CMO become a standard for startups? Asian women are the ultimate attention economy.

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ABG, Asian Baby Girl, a term born from the Chinese-American gang culture in Queens, New York in the 1980s, is now a global aesthetic movement with 1.4 billion views on TikTok. It is the archetype with the highest "right-swipe" rate among men of all races on dating apps, and it is no exaggeration to say that in the 2026 organizational charts of Silicon Valley AI startups, the "CMO" seat is reserved for an ABG. (Context: Silicon Valley's techno-fascism is demanding you abandon democracy in the name of "saving civilization") (Background: Meta employees propose: If you can fully AI-automate your own work, the company should provide five years of salary compensation before laying you off) If you have spent more than 30 minutes on a California campus, at a tech party in San Francisco, or at any AI Demo Day in 2025 or 2026, you have definitely seen them. Dyed hair, honey brown or caramel gold, precise winged eyeliner, false eyelashes, perhaps a personalized tattoo, holding an overpriced Matcha Sunset, with makeup that looks perfect yet effortless. They all say they aren't one, and no one would be foolish enough to say it out loud, but... yeah, this girl is an ABG. The term first appeared in the 1980s in Queens, New York, used to describe young women in Chinese-American gangs. They dyed their hair, got tattoos, wore Adidas, frequented nightclubs, and went to rave parties. In that era, ABG was a positive, rebellious archetype against the "model minority" stereotype, telling you that Asian women don't have to be quiet, obedient, and forever sitting in the library. Scholars Stacey Salinas and Talitha Trazo from the University of California pointed out that the ABG subculture spread among Southeast Asian immigrant communities starting in the late 1990s, moving from New York to Los Angeles and San Francisco, and finally taking root in the rave scene across the West Coast. In the 2010s, the Facebook group "Subtle Asian Traits" brought the ABG label from the streets into middle-class college campuses. After 2020, ABG transformed from a subculture into a global phenomenon, and they are currently taking over everyone's LinkedIn feed. In 2020, the "ABG Challenge" on TikTok ignited the charm of Asian women: a girl appears without makeup, set to a heavy bass beat, and after a cut, she appears in full ABG glam. Hundreds of thousands of likes. By 2025, hashtags like #ABGTransformation, #ABGVibes, and #ABGMakeup have accumulated over 1.4 billion views on TikTok. Bella Poarch, Karin Ann—the most popular Asian faces in the West—are all categorized as "ABG-core." The massive cultural export of Korean girl groups coincided with the time when Asian women were firmly establishing themselves in high-level positions in North America. If Asian women can be beautiful, smart, and capable, why not? Even more astonishing is the reverse export of this trend; on Xiaohongshu, the #ABG女孩 hashtag has accumulated over 9.8 million posts. On Taobao, the transaction volume for ABG-related clothing and products skyrocketed by 333% in 2021. A subculture born in the Asian-American immigrant community was bought back by China's Gen Z as a "Westernized trend." Blackpink's Jennie became (one of) the global faces of this aesthetic movement, even though she herself has never used the label. ABG is no longer just a makeup style; it is a lifestyle, a personal brand, an identity, and a business—provided, of course, that one is an Asian, cisgender female. In the past two years, among all dating apps in the West that have released statistics, the rate at which Asian women receive "Likes" is the highest among men of all races. In terms of the "message reply" rate, white men and Asian women are the two groups with the highest response rates on dating apps. It is not that men of a certain race prefer Asian women; it is that men of almost all races prefer Asian women. Layering dating app preference data, the economics of beauty premium, and the engagement logic of social media algorithms, we might arrive at a cruel equation: In a tech community that is 90% male, the interaction rate of a tweet posted by an ABG is 3 to 5 times higher than that of a male account with the same content. It is not because the content is better, but because algorithms reward dwell time, and human eyes linger longer where

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