Tether entering the Korean market? Pre-registering its official Logo and the XAUT trademark, expected to establish a "Korean subsidiary"

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The Asian stablecoin war has begun! According to Korean media reports, USDT issuer Tether has recently filed 7 trademark applications in South Korea, including its official logo and the gold-backed stablecoin (XAUT). Industry insiders interpret this as a move by Tether to pave the way for South Korea's upcoming "Digital Asset Basic Act," with a high probability of officially establishing a South Korean branch in the future. (Previous coverage: Stablecoins to replace SWIFT! Tether announces investment in payment platform LemFi, as USDT enters the cross-border remittance market in Asia and Africa) (Background supplement: Crushing Google models! Tether launches "mobile-runnable" medical AI QVAC MedPsy, breaking away from the cloud to solve privacy pain points) The world's largest stablecoin issuer, Tether (USDT), is actively preparing to enter Asia's most dynamic cryptocurrency market. According to a report by Korean media today (19th), sources in the South Korean virtual asset industry indicate that Tether's commercial layout in the country has significantly accelerated, sparking strong market expectations that it will soon officially establish a South Korean branch. The report points out that Tether recently submitted a total of 7 trademark applications to the Korean Intellectual Property Office. It is worth noting that in the past, Tether's trademark applications in South Korea were mostly limited to the "product names" of single stablecoins; however, in this latest wave of applications, Tether has not only registered the gold-pegged stablecoin "Tether Gold (XAUT)" but has also directly included its official "Tether" corporate logo, indicating that it has begun comprehensive localization protection for its corporate brand. This rare and comprehensive trademark strategy is widely interpreted by the South Korean industry as "preparatory work" for Tether's entry into the South Korean market. The core driving force behind this is South Korea's upcoming regulatory policy. According to the "Digital Asset Basic Act" (the second phase of the virtual asset bill) currently under development, overseas stablecoin issuers wishing to legally conduct circulation business within South Korea may be required to establish a "domestic branch (or office)." To avoid potential business disruptions, Tether is clearly choosing to act preemptively by establishing a local commercial foundation early. Tether's aggressive moves are also seen as a defensive counterattack against its main competitor, Circle (USDC issuer). In fact, the importance both stablecoin giants place on the South Korean market is no secret. Circle founder and CEO Jeremy Allaire personally visited South Korea this April, where he held intensive meetings with several top domestic financial holding companies and cryptocurrency exchanges to explore future cooperation potential. Allaire gave high praise to the South Korean market at the time: "South Korea is the most dynamic virtual asset market in the world and a candidate for the most mature stablecoin market in the future." As Tether accelerates its trademark registrations and plans for establishing a branch emerge, the stablecoin battle led by USDT and USDC has officially spread to the South Korean market, where regulations are becoming increasingly clear.

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