Crypto Wealth Firm Nexo Sponsors $3 Million Golf Tournament at Trump International Scotland

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In brief - Nexo renewed its commitment as title sponsor for the Nexo Championship, a DP World Tour golf tournament. - The event will be hosted at Trump International Golf Links in Scotland with a $3 million prize pool. - The firm's branding will be "deeply embedded," the firm told Decrypt, as it seeks to reach a "financially active audience." Crypto wealth platform Nexo announced Wednesday that it extended its title sponsorship of the DP World Tour’s Nexo Championship, formerly the Scottish Championship, a professional golf tournament to be hosted at Trump International Golf Links in Aberdeenshire, Scotland. The tournament, which will be hosted from August 20-23 and boasts a larger $3 million prize pool this time around, marks the second consecutive year that Nexo has maintained a title sponsorship of the event. (Disclosure: Nexo is one of 22 investors in an editorially independent Decrypt.) “The Nexo Championship holds a special place for us—this was our first ever title partnership,” Nexo Brand Marketing and Global Sponsorships Manager Konstantin Rangelov told Decrypt. “Beyond the sentimental value, our three-year deal with the DP World Tour is something we are genuinely all-in for, and that helped shape our decision to renew the Nexo Championship title—and be an even bigger part of this cornerstone event on the Tour," he added. According to Rangelov, Nexo will be “deeply embedded” throughout the multi-day event, with its branding appearing on tee-boxes, leaderboards, and broadcast-facing positions. “The DP World Tour team have been doing partnerships for a long time and they always make sure that the title partner is at the heart of the event, providing a platform for maximum visibility and engagement,” he said. The digital wealth platform maintains sponsorship deals with a variety of sporting teams and leagues, including acting as the official crypto partner of tennis tournament the Australian Open, Argentina’s national soccer team, and Audi Revolut’s Formula 1 team. Golf, though, offers a “distinct place” in its partnership portfolio according to its brand marketing manager. “It's a sport defined by precision, long-term thinking, and a financially active global audience—exactly the profile we want to reach,” he said. The firm will host a hospitality program at the event and will track metrics like earned media, social impressions, and broadcast exposure as a way to evaluate the success of its title sponsorship. The wealth platform was previously forced to phase out its U.S. products and services after facing run-ins with regulators in California in 2022. But earlier this year, the firm said it would work with digital asset trading infrastructure provided by Bakkt to re-enter the U.S. market.

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