X Users Hate Crypto: Snooze Data Reveals Top Muted Topics

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Crypto ranks as the most muted topic on X since the platform launched its new snooze feature. The data, shared by head of product Nikita Bier, signals growing user fatigue with the asset class. Users snoozed crypto posts more than politics, the Iran conflict, sports, and business content combined. The pattern marks the strongest feed-level pushback against any single category since launch. Crypto Outranks Politics and Sports on X’s Mute List The snooze tool lets Premium subscribers temporarily hide selected topics from their For You feed. The feature also helps users tune their personalized recommendations. Bier said crypto sits at the top of the leaderboard, well ahead of politics, the Iran conflict, and sports posts. Premium accounts pay a monthly fee for features such as longer posts and larger edit windows. The new category-level controls give X a clearer read on what subscribers want to see less of. Gaming, artificial intelligence, and entertainment all fall further down the list. The pattern suggests that crypto fatigue has become a structural feature of feed behavior on X. The signal extends beyond a passing reaction to specific news cycles or token launches. The data falls during a period of heightened skepticism toward crypto-influencer culture. High-profile token scams tied to public figures have already drained millions from retail traders who trusted social media tips. Mixed Signals as X Pushes Into New Financial Features X has steadily expanded its crypto exposure even as Premium users tune out the topic. The company recently hired designer Benji Taylor away from a crypto-native firm. X is also preparing XChat as a payments-ready messaging product to compete with WhatsApp and iMessage. Elon Musk himself remains entangled in a high-profile OpenAI lawsuit that continues to dominate his public agenda. The widening gap between platform strategy and audience appetite continues to grow. X will need to rethink how crypto surfaces in Premium feeds without alienating its most engaged users.

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