Stellar’s CMO says crypto must ditch hype and “get rich slow” to win mainstream trust

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Stellar’s CMO says crypto must ditch hype and “get rich slow” to win mainstream trust Stellar’s new marketing chief says crypto’s future hinges on long-term value creation, not hype cycles or technical jargon. Why it matters: Crypto still suffers from a branding gap despite growing institutional adoption, according to Stellar CMO Jason Karsh. - Karsh said the industry leans too heavily on “esoteric words and verbiage” that alienate everyday users. - He argued crypto “peaked in public” too early due to speculative mania, distorting its real potential. - The bigger opportunity: rebuilding global financial rails to move and store value more efficiently. The big picture: Stellar is positioning itself at the center of tokenization and cross-border payments as institutions enter crypto. - The network has focused on payments and real-world financial use cases since launching in 2014. - That long-term approach is now paying off as regulators warm to stablecoins and tokenized assets. - Karsh said the goal is to eventually move “trillions” of dollars on-chain, beyond early pilot programs. Between the lines: Stablecoins are emerging as crypto’s gateway product, but messaging remains a hurdle. - Karsh called stablecoins “the killer first use case” because they mirror familiar fiat currencies. - Still, broader audiences remain skeptical or confused about how they work. - He suggested reframing them as programmable dollars that earn yield and move instantly. What they’re saying: Karsh is pushing a sharp break from short-term, hype-driven crypto marketing. - “You need to try to get rich slow… create value every day,” he said. - He criticized projects that prioritize token launches over sustainable products. - Strong brands, he added, come from consistent execution and aligning product with messaging. What’s next: The next wave of adoption may come from infrastructure, not speculation. - Karsh expects growth to come from replacing legacy financial systems with blockchain rails. - He predicts both humans and AI agents will drive transaction growth, with agents eventually dominating volume. - But near-term success depends on onboarding “100 million humans” first. More For You

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