Outsource your scrolling to AI: Noscroll browses X, news sites, and blogs for you, then sends you a summary report.

Former OpenSea CTO Nadav Hollander has launched an AI bot called Noscroll, which charges $9.99 per month to browse social platforms like X, Reddit, and Hacker News on behalf of users, delivering summaries of important information via SMS. Its core value proposition is "no algorithmic interference, no attention traps." (Previous coverage: UC study on "AI brain fog": 14% of office workers are driven crazy by Agents and automation, with a 40% higher intention to quit) (Background: Y Combinator startup guide: What are the future development trends for AI Agents?) When you open X in the morning, what you see isn't what you want to see, but what the algorithm thinks you "should" see. The gap between the two has birthed a $9.99-a-month bet. Noscroll is an AI bot with a single mission: to read what you need to read and send you a text message with the results. Founder Nadav Hollander’s logic is straightforward: instead of letting people waste time scrolling on their phones, let a bot do it for them. Hollander was previously the CTO of the NFT marketplace OpenSea. He joined the company in 2022 after selling his decentralized finance startup, Dharma Labs, to OpenSea, and later left to take a break. During his downtime, he found himself spending excessive amounts of time on X. "The entertainment value and information density of X are things traditional media can't provide. But its cultural toxicity makes you uneasy; it’s like fast food—you feel terrible after consuming it." The problem was that he didn't want to lose access to important information just by leaving X. Noscroll is the product of this contradiction: an agent that helps you fish out what’s worth reading from a pool of information pollution. After authorization, Noscroll can read your follows, likes, and bookmarks on X to build a profile of your information preferences. Beyond X, it also scrapes news sites, blogs, Reddit, Hacker News, Substack, and even academic papers and local political news. Next, you just need to tell it the frequency and topics you want, and it starts working. Noscroll is built on off-the-shelf AI models running on self-hosted infrastructure, combined with extensive prompt engineering to create a unique "communication style." There is nothing mysterious about this architecture; the technical barrier is not the moat—user habits are. Hollander’s observations on user behavior are more noteworthy than his technical choices. He says, "The typical user is someone whose professional requirements demand they stay online frequently. For them, having a deputy to monitor their data sources is very useful." Journalists use it to track local politics, researchers use it to monitor papers in specific fields, and tech professionals use it to filter the flood of AI news. Others use it to track restaurant openings in Kyoto, industry news for specific anime, or even job postings and layoff tracking. This diverse usage reflects a more fundamental supply-demand relationship: algorithm-fed social platforms are designed to keep you there longer, not to help you get what you need faster. Noscroll is essentially positioned as a filtering layer with a different goal on the same information sources: maximizing the signal-to-noise ratio rather than maximizing dwell time. The $9.99 monthly fee is not expensive in the AI subscription market. Noscroll positions itself with a lower barrier to entry, including a seven-day free trial that can be canceled at any time. Hollander indicated that they might experiment with "dynamic pricing" in the future, but did not provide details. This statement suggests they are still exploring which users are willing to pay and how much. The problem Noscroll solves is not new. RSS readers, email summary services, and news aggregation apps have all attempted to find a balance between information overload and user attention. The difference is that this time, the underlying engine has been replaced by conversational AI, and it lives directly in your SMS inbox without requiring you to open another app. Whether the demand for "reducing phone scrolling" can be converted into a long-term paid habit remains the true test for this service.