Union Bank × MaiCoin launch "U-Coin Co-branded Card" with up to 4.5% cashback, directly redeemable for BTC, ETH, and USDT

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Union Bank and the MaiCoin Group jointly launched the "Union MaiCoin Co-branded Card" today (22nd), featuring a new "U Coin" mechanism that allows consumption rewards to be directly converted into cryptocurrency. During the launch period, new cardholders can enjoy up to 4.5% in U Coin rewards. Union Bank President Hsu Wei-wen and MaiCoin Group CEO Alex Liu also raised extended topics regarding crypto assets during the event. (Previous coverage: A Taiwan First! Union Bank Partners with MaiCoin to Officially Launch "Virtual Asset Custody Pilot Business") (Background: Four Taiwan Financial Holding Companies Reportedly Interested in Acquiring VASP Exchanges, Including MaiCoin and BitoGroup; Fubon and Union Bank Take the Lead) Union Bank officially announced today its partnership with the MaiCoin Group to issue the "Union MaiCoin Co-branded Card." At the launch press conference, Union Bank President Hsu Wei-wen stated that the core concept of the card is "Choose Yourself, Exchange Freely." Every daily transaction made by cardholders is directly accumulated into U Coin points that can be converted into crypto assets, eliminating the extra step of converting to NTD bonus points first. During the launch period, the card offers a maximum U Coin reward rate of 4.5%. New applicants who are approved within the first three months are automatically upgraded to Lv.2, enjoying a 2.5% reward rate. By completing MaiCoin member registration through designated methods, users receive an additional 200 NTD worth of MAX Token, with an extra 50 NTD for the first 1,000 users. An additional 300 NTD voucher is provided upon meeting the first-spend threshold, allowing new users to receive a total of up to 550 NTD in MAX Token. In terms of card design, Union Bank claims a "Taiwan-first" thermo-sensitive color-changing technology: when the cardholder touches the card, body heat causes the pattern to change colors. It also integrates iPASS electronic ticketing functions, with up to 20% rewards available through designated activities. Regarding financial services, cardholders can apply for an exclusive credit loan program with a maximum limit of 4 million NTD, emphasizing "borrow and repay anytime" without binding contracts. For users who treat credit cards as a liquidity tool, this credit line serves as an additional feature. Previously, the crypto reward path for credit cards generally involved: spending → accumulating points → converting points to crypto serial numbers, with a conversion layer in between. The UB mechanism of the Union MaiCoin Co-branded Card is designed such that U Coins are accounted for based on the crypto exchange rate from the start. Every 1 U Coin directly corresponds to 1 NTD worth of crypto asset value. Once 100 UB is accumulated, it can be converted into BTC, ETH, USDT, USDC, or MAX Token. This co-branded card marks the fourth collaboration between the two parties. Looking back at the timeline: February 2023: MaiCoin enabled USD deposits, linked to Union Bank foreign currency accounts. September 2025: Union Bank became the first bank in Taiwan to pass the Financial Supervisory Commission's (FSC) virtual asset custody pilot program, adopting the cold wallet solution from MaiCoin's subsidiary, AMIS, with BTC and ETH as the primary custody targets. November 2025: Union Bank launched a service to convert bonus points into crypto serial numbers, where 1,100 points could be exchanged for 50 NTD worth of BTC/ETH/USDT/USDC/MAX. Today, the co-branded credit card with the U Coin mechanism officially enters the market. Union Bank President Hsu Wei-wen discussed the multiple collaborations with MaiCoin, stating that Union Bank is already a major shareholder of MaiCoin. In the areas of fintech and digital assets, the bank hopes to maintain long-term cooperation with the largest exchange in the country. As the competent authority (FSC) gradually opens up regulations, the two parties will deepen the new products they can offer. Hsu explained that while Union Bank has an investment relationship with MaiCoin, it has its own strategic considerations: "Every bank has a different approach. For example, Fubon owns its own exchange, but we feel that blockchain and cryptography are not the bank's core strengths, so we choose to cooperate with the strongest players." Placed in a broader context, rumors of financial holding companies intending to acquire VASP exchanges are still circulating, with both Fubon and Union Bank being named. Regarding this, MaiCoin founder and CEO Alex Liu responded, "There have indeed been contacts regarding acquisitions," but he pointed out that this is a critical moment where the importance of digital assets in finance is rising significantly, and accepting a buyout price might not be the best choice. "Everyone has a price, but I believe that

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