Threads has launched a new feature called Ask Meta, allowing users to tag @MetaAI to get answers to their questions (currently not supported in Taiwan).

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Meta has launched the official Meta AI account on Threads, allowing users to @ mention the account to get answers, providing a calling feature similar to Grok on X. (Previous coverage: Is Zuckerberg in trouble? Meta antitrust trial begins, FTC seeks forced sale of Instagram and WhatsApp) (Background: University of California study on "AI brain fog": 14% of office workers driven crazy by Agents and automation, with a 40% higher turnover intention) Integrated into Threads, this is an AI assistant with a "physical account" shell directly entering the social ecosystem. It allows users to call it by @MetaAI to get real-time answers to questions like "Why is everyone talking about the Danjiang Bridge lately?" or "How much did the Taipower logo redesign cost?" Note: Current testing regions include Argentina, Malaysia, Mexico, Saudi Arabia, and Singapore, but not yet Taiwan. The operation of Meta AI on Threads, unlike traditional AI assistants hidden in search bars or sidebars, exists as an independent account with the following characteristics: - Active intervention in conversations: When users tag it under a thread, it joins the discussion in the form of a reply, and the generated content occupies the visual focus of the comment section. - System-level permissions: It possesses a permission level distinct from that of regular users. The way Meta AI appears on Threads immediately reminds the community of xAI's Grok. X allows users to tag Grok in conversation threads, with the AI directly participating in discussions and providing information. Although the controversy surrounding this feature has never ceased, users at least have the ability to mute or block the Grok account, choosing to make it disappear from their view. Meta's approach is almost identical in functional design, yet it has made different choices in key details: clicking the "..." menu in the top right corner of the Meta AI account reveals no block option. This is not a technical bug, but a product decision. Meta has chosen not to let users block this account, forcing users to accept their AI model. "Users cannot block Meta AI," this keyword has currently trended with over 1 million posts on Threads, becoming a hot topic on the platform. User anger stems mainly from three levels: - Destruction of conversational purity: The core competitiveness of Threads lies in "real-time human interaction," and the intervention of Meta AI is seen as diluting the humanity of the community. - Violation of digital boundaries: The block function is the most basic "self-protection" tool granted to users by social platforms. By not providing this option, Meta is effectively declaring: the existence of this account does not require your consent. - Privacy and data concerns: Users worry that interactions with Meta AI (or even just appearing in the same conversation thread) will become new fuel for training models, and users have no way to refuse this. The response from Meta spokesperson Christine Pai shows a huge gap between the official stance and user needs. She told The Verge: Users can manage their Meta AI experience during the testing period. If you don't want to see too many Meta AI replies on your Threads feed, you can mute or hide Meta AI replies, or use the "Not interested" option on any Meta AI post. However, there is an essential difference in functional logic between Mute and Block: - Mute: It is just "out of sight, out of mind"; the AI account can still read your posts and appear when others mention you. - Block: Establishes a two-way isolation. Meta deliberately provides only the former and not the latter, showing its unwillingness to let AI lose any opportunity to "observe users." Meta clearly knows the precedent of Grok, yet has chosen a tougher path... The logic behind this decision is: "We need enough user data to train and verify the system, and this is more important than user sentiment."

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