iQIYI launches Nadou Pro video Agent: one-stop service from script generation and storyboard design to video rendering, going all-in on AI

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iQiyi, the Chinese streaming platform, expects that most video content will be produced by AI within five years, and is simultaneously launching the largest corporate restructuring since its founding in 2010. Under the dual pressure of the continuous market erosion by Douyin's short videos, founder Gong Yu calls this a "once-in-a-decade" transformation moment. (Previous coverage: A lifespan of only 3 months! OpenAI unexpectedly shuts down its research writing platform Prism, making a strategic pivot to "no longer pursue side projects") (Background supplement: Srinivas Narayanan, a key figure behind ChatGPT, abruptly resigns from OpenAI; three executives have left in one week) In an interview, he precisely pointed out that five years from now, most of the videos broadcast on the iQiyi platform will be AI-generated. Coming from the CEO of the world's largest Chinese streaming platform, this statement carries significant weight. Gong Yu, founder of the Chinese streaming giant iQiyi, recently accepted an interview with Bloomberg regarding "China's first film and television AI Agent." Bloomberg noted that at this year's annual content showcase, iQiyi launched its flagship tool, Nadou Pro, positioned as "China's first professional film and television AI Agent." It covers almost every aspect of film production: from scriptwriting and storyboard design to final rendering and output, all integrated into one piece of software. Gong Yu stated: The company plans to transform its video app and website into an "AI-content-driven social media platform," with Nadou Pro serving as the technical core of this transformation. Regarding the underlying model selection, Bloomberg pointed out that the Nadou software utilizes AI models from Alibaba, ByteDance, and Kuaishou; the version for the international market integrates with Google Veo 3.1. Debuting alongside Nadou Pro is a "social video app" that benchmarks against OpenAI's discontinued video generator Sora, aiming to fill the market gap left by Sora's exit. The first batch of 16 films produced with Nadou covers sci-fi and animation genres, and the company expects to release its first commercially successful AI-generated film this summer. To attract creators, iQiyi is offering an additional 20% share of advertising and membership fees to AI creators, attempting to establish a first-mover advantage on the content supply side. Q1 revenue fell 13%: Forced to transform The financial data cited by Bloomberg is stark: iQiyi's first-quarter revenue is estimated to have fallen 13% year-on-year. This figure directly explains why Gong Yu has chosen this moment to initiate the largest-scale restructuring. The short-video ecosystem of Douyin continues to compress user time and advertising budgets for long-form video platforms. While the tripartite market structure of iQiyi, Alibaba's Youku, and Tencent Video remains unshaken, the growth logic of the overall market has changed. Under this pressure, iQiyi is simultaneously laying out multiple side lines: filing for an IPO in Hong Kong last month (the company is already listed on NASDAQ in the U.S.), and opening an indoor theme park in Yangzhou, the latter of which is interpreted by outsiders as a move to find cash flow support outside of the streaming business.

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