Celebrating its 30th anniversary! The "tokenized" Pokémon card trading market is booming, with weekly revenue reaching $5.38 million.

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Author: Ariel, Crypto City Pokémon 30th Anniversary: Tokenized Pokémon Card Market Sees Staggering Weekly Revenue On the occasion of the Pokémon 30th anniversary, the market for Pokémon card NFTs, or "tokenized" Pokémon cards, has been trading actively. As of the week ending April 6, revenue reached $5.38 million, nearing the all-time high set in September 2025. Compared to six months ago, the recent Pokémon card trading frenzy shows structural differences. According to The Block, the peak in September 2025 was concentrated on a single-week surge triggered by the token issuance on the platform Collector Crypt. However, the recent high has been sustained for six consecutive weeks, with most revenue coming from the well-known digital collectibles platform Courtyard. The resurgence of the Pokémon card NFT market is inseparable from the Pokémon 30th anniversary. Nintendo officially released 30th-anniversary merchandise globally in 2026, confirming the inclusion of classic card back designs and popular cards from previous generations, and the NFT market has reflected the demand for these commemorative events in advance. Tokenized Pokémon Cards Are Different from PFP NFTs Unlike the NFT hype of previous years, which was based purely on virtual profile pictures (PFPs), the transformation of Pokémon cards into "tokenized collectibles" for on-chain trading has become a viable subcategory of Real World Assets (RWA). Taking Courtyard as an example, the platform stores physical Pokémon cards in third-party vaults and issues tokens redeemable for the physical items as backing. This attracts collectors who seek liquidity while avoiding the speculative risks inherent in native cryptocurrencies. For these platforms that facilitate Pokémon card trading, tokenization technology serves primarily as a tool to provide liquidity, moving away from the purely speculative trading models seen in previous NFT cycles. As Pokémon cards are continuously redeemed and physically settled, the pricing function of the on-chain market is being validated, establishing a successful template for tokenized intellectual property and collectibles. It is important to note that the Pokémon card tokenization market is an independent secondary market and has no affiliation with The Pokémon Company, Nintendo, or any other official entity. Riding the Pokémon 30th Anniversary Wave, Courtyard Annual Revenue Estimated at $200 Million The Block estimates that if revenue maintains its current level, Courtyard's 2026 annual revenue could reach $200 million, surpassing the scale of most mid-sized NFT trading platforms in 2021. Furthermore, marketing expenditures have been significantly reduced because the platform's demand benefits directly from the physical card market boom, without the need to re-promote PFP-style NFTs. The short-term risk for Courtyard is that the bull market for physical cards could stall. However, in the long run, current trends indicate that "tokenized collectibles" have found a product-market fit, with the potential to establish new business models for categories such as sports cards and luxury watches. Physical Stores Face Security Challenges; Tokenization Offers a Secure Alternative As the 30th-anniversary events drive up the value of Pokémon cards, physical stores are facing security tests. According to the BBC, there have been multiple break-ins at Pokémon card shops across the UK recently. For example, several stores in locations such as Cheshire and Bristol have been targeted, with some shops losing tens of thousands of pounds worth of inventory. With physical Pokémon cards facing the risk of theft, the tokenized market provides a contactless and relatively secure option for ownership and trading. By entrusting high-value cards to professional institutions and converting them into on-chain tokens, collectors can continue to participate in the card trading market while reducing the risk of theft. (The above content is excerpted and reprinted with authorization from our partner Crypto City. Original link)

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